Journal articles on online dating
I just ran into my buddy Andy at a restaurant-—the kind of hip place you'd take a first date to impress her.Knowing he'd gone through a difficult divorce—one he didn't really want—I was pleased when he immediately introduced me to his new girlfriend, Carol. Andy and Carol turned to one another and began mumbling something indecipherable for what seemed to be an eternity.Some of the decline could reflect Spark’s management turnover, but it is also indicative of the challenges facing the online dating industry.
The site, consumers say, has become too broad-based, with a variety of Christian date seekers, and the goal is to pivot back to its evangelical roots, Ms. 1 players — JDate and Christian Mingle — in each of these categories.”Mr.In August, Spark sold 16 percent of its stock to the investment firm Peak6, laid off workers and closed its Israel office.But Brad Goldberg, president of Peak6 and Spark’s new board director as of August, said that through modernizing the company’s technology and focusing on how to effectively market its two best known sites — JDate and Christian Mingle — the company will adapt and “take advantage of the changing industry landscape.”JDate was created in 1997 in a West Los Angeles condominium; Christian Mingle was added in 2001.Not many people have heard of Spark Networks, but far more are familiar with what it owns: JDate, Christian Mingle and a host of other sites like Silver and Black
JDate, especially, would seem to be one of the success stories of online dating. Stories about happily married couples who met on the site.Rather, he said, online dating will expand to encompass more and more categories of people.