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Some of the decline could reflect Spark’s management turnover, but it is also indicative of the challenges facing the online dating industry.
There are about 4,500 online dating companies, according to a report by the market research company IBISWorld, but the majority are tiny.
The largest player in the field is the Match Group, with 51 dating sites; over the last few years alone it acquired such high-profile companies as Tinder and Plenty of Fish.“It’s never been cheaper to start a dating site and never been more expensive to grow one,” said Mark Brooks, a consultant for the internet dating industry who also runs Online Personals Watch.
But, as can sometimes be the case with online daters themselves, all is not what it seems.Other tensions are pulling at the online dating industry.