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Here are some great examples of clever email subject lines that leverage vanity…You may not think of yourself as a “greedy” person, but it can be really tough to pass up a great deal… That’s why sales, discounts and special offers work really well in your subject lines.

However, be careful about offering really huge discounts– the higher the percentage, the less reliable effect it has on your open rates (perhaps because consumers don’t believe large discounts are real).

Here are some great email subject line ideas for hitting your subscriber’s “greed” button…Another common trait among all humans is sloth, or the tendency to avoid work.

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Here are 164 examples of the best subject lines for email marketing, and the proven principles that make them work…One psychological principle that is practically impossible to resist is the fear of missing out. Marketers with higher open rates craft email subject lines that their subscribers simply can’t resist.

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