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And if we’re focused on helping people build meaningful relationships then this is perhaps the most meaningful one of all.” There hasn’t been too much written about how e Harmony’s algorithm works, but in a lecture in May 2017 (two months before officially leaving e Harmony), Carter opened up about it to describe it a little.It turns out that while there may be a lot of questions that get asked of a user’s preferences, ultimately e Harmony threw out everything except for the most extreme likes or dislikes in order to avoid creating what Carter refers to as “a universe of one.” This is an interesting idea when you apply it to Facebook, and you can see what the attraction might be for a data scientist in wanting to use the platform to build a dating service.One of the bigger pieces of product news at Facebook’s F8 developer conference this week was the announcement that Facebook will soon turn on a new dating feature.It has also quietly made a hire that points to its growing interest in developing more specific uses of its data, although not for the dating feature specifically.Along with Steve Carter, we’ve been trying to figure out whether Facebook has been hiring other people to build a relationships team that it could task with building out dating and other products.
Here at e Harmony we believe there's a better approach to online dating than being bombarded with profiles and pictures.Facebook can therefore make its dating profile questions — and its need to rely on them — less heavy.(That format could also provide a good contrast to other sites like Tinder, which require you to swipe across many profiles to create shortlists of people who might match with you.) In hiring Carter, Facebook has picked up someone who has worked on relationships beyond those you forge through dating.Dating is one of the more obvious applications of that concept.
“One in three marriages in the US start online,” CEO Mark Zuckerberg said in his presentation F8 this week.
It seems that he’s only recently updated his profile with that information, coinciding with Facebook now finally making its dating intentions public.