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David Vidgen, owner of uk called it “a remarkable strategy employed by forward thinking organisations.
The tactic gives businesses the opportunity to add value to their customers, by offering them discounts with online partners and vice versa.” For example, a customer who spends £20 or more a website, will earn a coupon or discount with a partner site.
Sometimes however, you get visitors land on your website who do not fit the geographical area of your business.
For example, a beauty salon based on Oxford Street London, could easily attract visitors who really wanted a beauty salon in Oxford and vice versa.
The best companies are those that share a similar philosophy, product line and reputation.Whilst the protocol of “you scratch my back, and I’ll scratch yours” is an old business strategy, finding potential partners is difficult, and often time consuming.